The 2025 Irondequoit Chamber Annual Awards Celebration, held on Friday, January 23, 2026, at the Imaginarium at I-Square, was united by a shared and powerful theme: community. While many entrepreneurs begin their journeys to provide for their families and achieve financial success, this year’s award recipients have chosen to stand for something more. Through their leadership, service, and unwavering commitment, they have demonstrated that strong businesses can also be meaningful forces for good—and they consistently deliver on that promise.
As we watched the photo reels and listened to Annual Awards Committee Chair Alice Willis-Hansen reflect on each honoree, we were reminded of the many ways these individuals and organizations show up for Irondequoit. We learned about community-centered initiatives like 2 Ton Tony’s Pizza Pixie and Little Bits’ First Responder and Teacher Give Back programs. We heard stories of the Genrich family going above and beyond in customer service— going as far as checking in on regular customers when a familiar pickup is missed. We were inspired by adults creating safe spaces and serving as mentors to local youth, such as Seabreeze Amusement Park’s steadfast commitment to remaining a family-first destination without compromising its values to compete with larger thrill parks.
Throughout the evening, we watched as multiple individuals credited Tony and Kathy Prioetti as influential mentors during their teenage years—support that helped shape their paths to success today. Their message was clear: always be there for your community and for those in need. More importantly, they live that message every day.
From the newly revitalized buildings at Culver Ridge Plaza to the 150-year legacy of Seabreeze, this year’s Annual Award recipients prove that Irondequoit is a town that embraces progress while honoring its history. It was especially meaningful to witness the story of the Magar family fulfill Debbie, Bill’s mom's, dream of opening Little Bits, to see Genevieve and Stephanie step confidently into the next generation of iconic Irondequoit businesses and to have Tony & Kathy share their journey of Tony's battle with cancer and their love that triumphs over it.
There is so much more ahead for each of these Annual Award recipients. We are fortunate that they have chosen Irondequoit as home—and cannot wait to be part of the next leg of their journey.
Pictured from left to right are our 2025 Annual Award recipients:
- Jeff Saeger, JADD Management | Culver Ridge Plaza: Site Beautification Award
- Genevieve Norris-Brown, Seabreeze Amusement Park: Legacy Award
- Deborah & Stephanie Genrich (back row), Genrich's Garden Center Florist & Greenhouses: Customer Service Excellence Award
- Kathy & Tony Proietti (front row), 2 Ton Tony's Pizza: Persons of the Year
- Cayli and Bill Magar, Little Bits Coffee Roaster: Emerging Business Award